ADWISE Consultiing developed and implemented a multi-stage training program on “Fundamentals of Marketing and Development of a Marketing Plan for Agribusiness”. The training was conducted by ADWISE Marketing and Communications Partner Nune Melkoumian within the framework of the Green Agriculture Initiative European Union-GAIA Armenia project funded by the EU and co-financed by the Austrian Development Cooperation.This is an important training, that is aimed to help Armenian agribusiness select the target customer, analyze their business, apply new market research tools and finally develop a feasible marketing strategic plan.
